![]() ![]() Sales just exceeded the company’s forecasts. That scarcity wasn’t part of some marketing master plan, Bieber said. The brand made its debut in Canada earlier this year and then took the selection of lip treatments and skin moisturising creams to the United Kingdom.ĭuring Rhode’s early days, products would be tough to purchase because they’d sell out so quickly. Rhode, which launched last year, has been entering new markets as management plots expansion abroad. I want it to go into different territories and different places and to be able to have the inventory we need to do that.” ![]() “I want to be everywhere possible,” said the fashion model turned entrepreneur, who sat down for an interview on Bloomberg Originals’ The Circuit With Emily Chang. NEW YORK: Hailey Bieber has grand plans for her skin-care label, Rhode, aiming to stand out in an increasingly crowded field of celebrity brands. ![]()
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